TARGET | PILLOWFORT
Brand launch event in New York City for the new Target owned brand, Pillowfort. A multi-day activation with an influencer evening kick off event, followed by a three day overall consumer experience open to the public, with over 1,400 total guests. For a pop-up twist, we built out an immersive environment of dream bedrooms with five different design concepts, immersing guests and inspiring social posting and purchases. The influencer event alone led to 4 million social media impressions in three hours.