TARGET | CONVERSE PRODUCT LAUNCH
AGENC developed an immersive brand environment for 800+ guests to celebrate Target’s Converse Collection in Los Angeles, CA. Transformed a blank-slate venue with two large scaled interactive media walls and projection installations. A press wall with framed logos in a collage-style grouping, layered wall backdrops and custom-built chandeliers using elements from the Converse One Star shoe decorated the space. Event was complete with full entertainment, video programming and a special performance from M.I.A.
Recognized in BizBash for Best Overall Event Design & Best Use of Technology in an Event