Samsung’s launch events in NYC and LA comprised of six press events, two launch parties, and a national tour. AGENC transformed a raw space into customized vignettes, each one focusing a different feature of the product. Featured an immersive grand entry moment with a projection tunnel that bombarded guests with “pain points” of modern technology. As guests exited, they emerged into a large, modern, sleek room of blue, with cool connectivity and solutions.

Awarded ‘Best Entrance to an Event’ for the Bizbash National Event Style Awards

AGENC | Samsung | GSIII Product Launch

Photo Credit: Line 8 Photography