Produced a multi-day activation with an influencer evening cocktail kick off event followed by a CFDA brunch & daytime pool party for over 800 guests. Worked with POPSUGAR team on conceptualizing and creating engaging activations with multiple sponsorship brands. Paired with the right influencers and the overall interactive experience, POPSUGAR received explosive social media results that included posts of the lifesize pinwheel garden, ombre shoelace “curtains,” black white succulent wall installation as well as POPSUGAR Studio’s 360 camera.

AGENC | POPSUGAR | Cabana Club @ Coachella

Photo Credit: Niki Csányi