OLE HENRIKSEN | POWER BRIGHT PRODUCT LAUNCH
Multi-city press preview in New York City and Toronto with top beauty editors for Ole Henriksen’s new Power Bright Collection. Influencers received Power Bright facials and tips from Ole Henriksen, massages and participated in playful photo activations. AGENC orchestrated overall event logistics, venue procurement and management and customized experiential design. A customized crate product display and Power Bright orange tree installation resulted in high ROI for the brand, garnering over 2.8M social media impressions.