TARGET | YUMMY SPOONFULS PRODUCT LAUNCH

Target hosted 150 digital influencers at a private estate in Beverly Hills to celebrate the launch of Camila Alves McConaughey and Agatha Achindu’s new organic flash frozen baby food line, Yummy Spoonfuls. Inspiring installations brought colors and flavors of the line to life in a live setting, while educating guests about Yummy Spoonfuls in an interactive way. Overseeing the entire design, creative and social influencer outreach and plan, AGENC delivered 75 million impressions on social media in just 2 days.

AGENC | Target | Yummy Spoonfuls Product Launch 2016

Photo Credit: Niki Csányi