MADE TO MATTER PRESS PREVIEW | 2016

Interactive press preview for short lead editors to engage with the product and to learn about the core tenets of the 2016 Made to Matter Program. AGENC served as a lead on the project in partnership with Target, over 30 brands and participating agencies on overall event flow, guest experience check in, insurance and staffing. Within the event was a conceptualized space layout, decor, branding, display elements, furnishings, customized built elements, guest seating and hospitality areas.

Target | Made To Matter Press Preview | 2016

Photo Credit: Wes Tarca