PEOPLE EN ESPANOL | LOS 50 MAS BELLOS

A hybrid consumer and VIP premiere event for over 1,100 guests celebrating the brand’s reach to Latino consumers. A large-scale build with multiple sponsor integrations were featured in intriguing and unique ways, engaging guests to participate. Key sponsorship elements included a livestream interview “studio” on the carpet, Colgate magazine cover photo activation and Aveeno’s Blackberry Indulgence Beauty Bar.

AGENC | People En Espanol | Los 50 Mas Bellos

Photo Credit: Guillermo Cano