Dior's 5-Day, New York City Pop-Up
Creative
Design
Production
Build
Press
Large Scale
Logistics
Amplification
Experiential
Design
Production
Build
Press
Large Scale
Logistics
Amplification
Experiential
5
Days
32,000+
Pedestrian Impressions
500+
Daily Guests
BIZBASH GOLD WINNER
Best Beauty Brand Experience
BIZBASH SILVER WINNER
Best Pop-Up Experience
Miss Dior
Millefiori
EVENT MARKETER WINNER
Best Pop-Up Experience
THE EXPERIENCE
We collaborated with Dior's PR, retail, and visuals teams to create the NYFW edition of the Miss Dior Millefiori sensory experience, part of a global campaign with pop-ups in Paris, Tokyo, New York, and Düsseldorf. The NYC, Gansevoort Plaza pop-up, achieved daily sell-outs and became a social media sensation, garnering success for clients, consumers, brand enthusiasts, and press. The custom-designed structure, inspired by the Miss Dior bottle, featured a stylized interior with a floor-to-ceiling video wall, immersive beauty experiences, an infinity flower field mirror room, a Dior café, custom bouquet making, and a photo moment with a classic car overflowing with florals.
GARNERED PRESS
“The Miss Dior pop-up was wildly successful thanks to you and the team! The feedback across the board – from top management to our Central colleagues to the press and general public – has been outstanding. We certainly left our Miss Dior mark on NYC. Thank you for being such wonderful brand partners as always.” – DIOR Sr. Director Public Relations
“You all were truly the best partners and made the planning and execution behind this incredible popup such a pleasure. We were in it together each step of the way. A great team makes each step that much more rewarding.”
– DIOR VP Retail Development, Education + Events
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